The Pure Planet Story
“Every aspect of our lives is, in a sense, a vote for the kind of world we want to live in” – Frances Moore Lappé
Global warming is one of the most widely-discussed topics in the world. Freezing winters, scorching summers, and melting ice caps are just the start and it's time humans developed more sustainable ways to preserve our future.
To envision a world that takes away enjoyable trips to the park with the kids, or replaces the beautiful breeze of Bondi with harmful and toxic air is most certainly a frightening thought. In fact, reports suggest that breathing the air in some countries for a day is equivalent to smoking 100 cigarettes.
Quite frankly, we want none of that here.
What we’re about
We're a home-grown, Aussie company, driven by the opportunity to help Australians make one simple switch that could change the course of history, for many. Like you, we expect a product to impact the world in very positive ways. That's why we ventured out and discovered the goodness of tree-free.
It's time to free the trees
We think trees are better left alone, to support the world, it's inhabitants, and our lungs. Whilst recycled toilet paper does a better job than tree-based products, we went one step further to solve the root problem, by saving trees entirely.
We invite you to experience our unique range of tree-free and plastic-free toilet rolls, made super soft in 3Ply from 100% renewable & recycled bamboo & sugarcane waste materials. We thank you for quite literally, saving trees with each wipe!